On November 18, FDI Center and Iris will be hosting a webinar on “Harnessing the power of account-based experience (ABX) to attract foreign direct investment”. In this webinar, we will be introducing a new integrated marketing and lead generation approach that streamlines the process of investment promotion and attraction into one funnel to ensure investor leads are nurtured from first impression to project announcement.
In the first half of the webinar, Andreas Dressler, Managing Director, FDI Center will be covering:
- What are target groups and why do IPAs need them?
- Selecting the right target groups for your location.
- Understanding the key investment drivers and requirements of target groups.
- Identifying key players and multipliers.
- Developing an effective action plan for approaching investors.
- Traditional vs innovative promotion and targeting channels.
In the second half of the webinar, Thilo Rust, Account Director, Iris will be covering:
- What characterizes an ABX approach?
- How can ABX transform the traditional investor’s journey for more success?
- The key pillars of an ABX program
- An ABX framework including messaging as well as the right channels and their purpose
- ABX in action
- Samsung case study
This webinar aims to provide an actionable framework to connect your lead generation and marketing efforts effectively to turn more leads into real projects. This practical approach to targeted investment attraction will detail elements of a successful investment attraction campaign and value proposition, and how to get started with ABX.
The webinar will be held at 16:00 (CET) on Monday, November 18 and is expected to last around an hour including Q&A. Please register here to watch the webinar.
