As part of the FDI Excellence training program run jointly with the World Association of Investment Promotion Agencies, the FDI Center will be running a three-day training session in Helsinki from May 22 to May 24. The training will address the full range of marketing techniques and channels that investment promotion agencies (IPAs) can use to promote their locations – including websites, social media, advertising and public relations – as well as the development of value propositions for target audiences.
The training is designed for marketing and communications specialists of investment promotion and economic development agencies from around the world as well as all professionals involved in promotion their location as a place to for investment. Speakers will include representatives of leading IPAs and marketing specialists who will present successful case studies and the latest digital methods and tools for location marketing.
You can find out more about the program and register to participate on WAIPA’s website here.